“Anyone interested in influencing others-to buy, to vote, to learn, to diet, to give to charity or to start a revolution-can learn from this book.”- The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
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