![]() " We are asked to imagine what would happen if we closed the book and tried to tell someone about the kidney heist and the jargon. ![]() I won't quote it in full, but to give you an idea: "Comprehensive community building naturally lends itself to a return-on-investment rationale that can be modelled. ![]() Next, the authors give us an example of something unmemorable. The operator says, "Sir, don't panic, but one of your kidneys has been harvested." He has a wound in his back with a tube sticking out. And that's the last thing he remembers, until he wakes up the next morning in a bathtub full of ice. The authors, Chip and Dan Heath, brothers from California, tell us the story of a guy who goes into a bar in an unfamiliar city and orders a drink, after which an attractive woman approaches him and asks him if he'd like another. ![]() Yet the ridiculous kidney heist tale keeps circulating, with no resources whatsoever to support it." As the authors say: "Good ideas often have a hard time succeeding in the world. ![]()
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